The-Gain-Box
The Gain Box offers delicious, high-protein, nutritious meals, breaking the stereotype of bland healthy food, with customizable options based on customers' dietary needs.
Concept
New Delhi, India
Role
Product Design
Food and Beverage
Jul 2022 - Aug 2022
About
The Gain Box redefines healthy dining with mouthwatering, protein-rich meals that meet all your nutritional needs for a fit and healthy body. Breaking the stereotype that healthy food is bland, The Gain Box ensures you can indulge your taste buds without worrying about unnecessary fat or calories. Perfect for health-conscious college students, our nutrient-packed meals are ideal for staying in shape while enjoying delicious food. Customize your meals and drinks to suit your dietary needs and personal diet plan, ensuring a satisfying and health-conscious dining experience.
Why The Gain Box?
The Gain Box offers delicious meals without the worry of added fat or calories. It's a common misconception that health food lacks flavor and is bland, but Gain Box shatters this stereotype by providing delectable, protein-rich meals with balanced nutritional content, ideal for muscle building. Meals and beverages can be tailored to specific dietary requirements, aligning perfectly with your diet plan.
73%
User Satisfaction
80%
User felt the need for the product
68%
User found it amazing
Process
User Needs
Find out if the restaurant delivers to their area
Order food online
Find food that fits their diet
Highly Customisable food for a personal touch
Exclusive and different taste from normal food serving restaurants
Client Needs
To sell food online that will be delivered
Provide a system for order customisation
Provide Foodservice which is exclusive and different from others
Focusing on client needs and more attentive towards users requirements
Highlighting food taste to attract more audience and expand overtime generating profits
Who is the user?
As a product designer, prioritising and deprioritising features is crucial when building a Minimum Viable Product (MVP). Here, I went ahead with planning the product to only support the adult audience. That makes the user very clear - Salaried individuals.
Information Architecture
Once everything was planned out and approved, I went ahead with the information architecture of the application. Even though, the scope has been narrowed down, it was still extremely challenging to make sense out of everything and build a task flow. After several iterations and failures, I did come up with the Critical User Journey(CUJ) and the overall structure of the app.
EMPHASIZE & DE-EMPHASIZE
The primary objective of the MVP relates to swiftly and efficiently presenting the product's fundamental value to its users. By giving precedence to specific features, I made certain that mandatory functionalities were established upfront, enabling prompt user interaction and verification. This method aids in early detection and resolution of user requirements and difficulties. Assigning lesser importance to non-critical features expedites development timelines, minimises intricacies, and maintains the MVP's concentration towards its fundamental role.
CHALLENGES & LEARNINGS
It was extremely challenging and interesting to design a food delivery mobile application, ensuring intuitive interfaces that accommodate complex customizing processes.
I learnt building a flexible and scalable design foundation that can accommodate future iterations and expansions of the product without sacrificing usability or performance.
Since this was the first ever version of the product, I also had to plan the kind of brand impact it will be making.
I learnt to embrace an iterative approach, which only refined the product and added value over time.
