Visual Product Designer · Arizona State University
01 · Professional Experience
AI tool that drafts investment advice. Added the working behind every recommendation, so advisors would trust it — take-up 52% → 68%, advice accepted 38% → 67%.
Wealth analytics platform for ~800 advisors. Put four scattered sections on one screen — portfolio review time 25 min → 14 min, about 9,167 advisor hours saved a month.
Digital banking onboarding redesign — completion +33%, drop-offs -28%, task completion +30%. Reduced support requests by 22% and increased satisfaction by 27%.
02 · Selected Projects
What are you looking for?
Designed the core experience of an AI-powered SaaS platform, shaping how users onboard, understand recommendations, and build confidence over time. 90% AI trust, 63% retention lift.
Created the core design system for NatureCounter, a wellness app promoting outdoor journaling — scaled design language for 100K+ users, cutting handoff time by 45%.
Lightweight internal platform helping NGO workers track, coordinate, and respond to hemophilia care needs in low-tech areas. 90% satisfaction, 62% faster response.
Self-development mobile platform focused on improving users' communication and public speaking skills, while fundamentally boosting their confidence. 88% satisfaction, 4.5★.
Human-centered redesign of Safeway's self-checkout kiosk using heuristic evaluations and user testing — improving usability and reducing friction. 84% user retention.
Human systems engineering project designing a high-performance UAV for rapid delivery in disaster zones — 52% cognitive load reduction through operator-centered design.
Recognition & Awards