Visual Product Designer · Arizona State University
01 · Professional Experience
Led product design for an AI-powered wealth advisory platform — citation-backed recommendations, confidence visibility, editable AI outputs. Activation 52% → 68%, AI acceptance 38% → 67%.
B2B wealth analytics platform for ~800 RMs. Cut portfolio review time from 25 to 14 minutes via a unified canvas architecture — ~9,167 advisor hours/month reclaimed at scale.
Digital banking KYC redesign for SME onboarding — completion 35% → ~58% via conditional disclosure, six-week ship vs. four-month wait. ~₹8.6 Cr/month newly-activated revenue.
02 · Selected Projects
What are you looking for?
Designed the core experience of an AI-powered SaaS platform, shaping how users onboard, understand recommendations, and build confidence over time. 90% AI trust, 63% retention lift.
Created the core design system for NatureCounter, a wellness app promoting outdoor journaling — scaled design language for 100K+ users, cutting handoff time by 45%.
Lightweight internal platform helping NGO workers track, coordinate, and respond to hemophilia care needs in low-tech areas. 90% satisfaction, 62% faster response.
Self-development mobile platform focused on improving users' communication and public speaking skills, while fundamentally boosting their confidence. 88% satisfaction, 4.5★.
Human-centered redesign of Safeway's self-checkout kiosk using heuristic evaluations and user testing — improving usability and reducing friction. 84% user retention.
Human systems engineering project designing a high-performance UAV for rapid delivery in disaster zones — 52% cognitive load reduction through operator-centered design.
Recognition & Awards